How to Evaluate a Lead

How to Evaluate a Lead

When you have a new lead it is important to get a call out to them as soon as possible. In the video below Buddy will walk you through how his Initial Phone Call is structured and what type of questions he asks to evaluate the interest from the prospect. Below you will also find his script guideline.

Buddy’s guidelines for initial call:

The IPC (Initial Phone Call) – I find it best to ask a few groundwork questions to establish the validity of the lead.

  1. You submitted a lead, tell me a little about your decision to look into franchising.
  2. What’s your timeline?
  3. Describe your past business experience

You are trying to determine if they go to a screen share or you share the video.  If you are new, try to get them all to a screen share for the practice.

2 Statements

  1. Agents are looking for higher incomes and are expecting more value from their brokers, wouldn’t you agree?  I’ve never had anyone say no to this, but some ask for an explanation.
  2. Real Estate Agents overall are being devalued.  Buyers/Sellers – Explanation

Why 1st Class over the other companies?

We are the only model allowing Brick and Mortar or Virtual while offering Split Commissions (Partner Agents) or 100% (Entrepreneur Agent),

Ahead of the curve on Royalty Fees

Train as Partner Retain as Entre

Business in a Box/Skinny!

What is an ideal candidate for 1st Class Real Estate?

Experienced – Team Leader with 3+ years experience in real estate who is looking to grow

Inexperienced – An Entrepreneur who is or has run a successful company and is no stranger to hard work. (sometimes Real Estate Investors fit this model)

*Remember you can make the video full screen by clicking the square looking icon in the bottom right corner

 

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